TRANSFORMING MINDSET INTO MEASURABLE PERFORMANCE.
What is HITE EQ?
.svg)
.svg)
.svg)
.svg)
From club and high school sidelines to pro sports, we transform mental performance from an intangible concept into a competitive advantage. Our science-backed platform is trusted by youth sports, NCAA D1 Power Four programs, and professional sports teams.
One Platform. Three Layers of Intelligence
%20(1).webp)
HITE EQ delivers a unified mental performance experience through three integrated components. Each layer is built to work seamlessly together—supporting discovery, development, and performance at every level.
.svg){kind=icon}
DATA FIRST
“HITE has totally changed the way I coach. Sometimes I’d look at a kid and think, ‘They’re locked in,’ but then I’d see their confidence score and realize there’s more going on. That kind of insight, in real time, is powerful.”
Justin Shiffman
Co-Founder / CEO
.svg)
.svg)
.svg)
.svg)
A serial entrepreneur and investor passionate about unlocking human potential. Built and exited transformative technology platforms and now drives scalable, impactful solutions for athletes and organizations. Justin holds a JD and MBA, with extensive experience in education and tech innovation.
Dr. Lennie Waite
Chief Science Officer
A former Olympian and NCAA All-American, has over a decade of performance psychology experience. She applies cutting-edge research to build mental resilience, leading HITE EQ’s science-backed platform for athletes and teams.
.png)
Ian Peters
Co-Founder / President
A former Division I football safety at Kansas State University, co-founded HITE EQ to develop youth athletes. With over a decade of educational and coaching experience, he’s committed to accessible mental performance tools and academic-athletic success.
.png)
Dr. Joe Karlgaard
Chief Business Officer
Dr. Joe Karlgaard brings over 25 years in collegiate athletics, serving as AD at Rice and Oberlin, Senior AD at Stanford, and a track coach at Minnesota. He guides HITE EQ’s collegiate strategy through proven leadership.
Anatoly Nirshberg
Chief Product Innovation
Officer
A dynamic innovator in product strategy, building transformative platforms. At HITE EQ, he leverages his Harvard Business School education to push boundaries in mental performance technology, delivering measurable results.
Eugene Fine
Chief Technology Officer
A seasoned technology executive with 20+ years in product development and information systems. His agile and lean startup expertise drives HITE EQ’s innovation. He previously served as CTO at Explorer Surgical Corp., acquired by GHX.
Natasha Hastings
Director of Mental Performance
Education and Engagement
Olympic gold medalist and licensed professional counselor associate specializing in sports performance. She combines her athletic achievements with her expertise in mental health to support athletes’ development.
Billy Turner
Strategic Advisor
A decade-long NFL veteran for teams including the Dolphins and Packers, is a 2020 Ed Block Courage Award recipient. At HITE EQ, he advances strategic partnerships and holistic mental development for athletes.
Bradford Stein
Head of Customer Experience
Bradford Stein specializes in customer engagement and operational leadership. He has led cross-industry teams, implementing user-centric strategies and innovative solutions. Known for effective communication, he ensures seamless onboarding, support, and user satisfaction.
Terrell Jones
Strategic Advisor
Terrell Jones has over 20 years in sports, including NFL strength coaching for the 49ers and Buccaneers. A U.S. Air Force veteran, he advances mental health awareness at HITE EQ, crafting innovative strategies to enhance performance.
Dillon Stewart
Sports Science Analyst
A Ph.D. candidate in Industrial and Organizational Psychology at Rice University, researches systemic inequalities in sports organizations, recognized by the NSF and Ford Foundation. A former scholar-athlete decathlete, he shapes HITE EQ’s development strategies.
Alyssa Balandran
Mental Performance Program
Specialist
Alyssa combines her expertise in sport performance and psychology to support athlete development at HITE-EQ. A former NCAA DI track record-holder at Rice University, she now competes post-collegiately and pursues an M.S. in Clinical Mental Health Counseling.
Roman Yakubovskyi
Innovation and Creative Lead
Roman Yakubovskyi optimizes end-to-end creative and innovation workflows—streamlining ideation, prototyping, testing, and launch processes to reduce bottlenecks and accelerate time-to-impact.
Dr. Adebisi Akinyemi
Data Scientist
A research psychologist and former athlete with extensive doctoral training in statistics. At HITE EQ, she drives impact by providing research- and data-driven insights that help athletes and teams optimize their mental and physical performance.
Mimi Filkin
Mental Performance Linguistic
Specialist
Mimi combines her her background in psychology and linguistics to assist in athlete development at HITE-EQ. As a former NCAA D1 swimmer and current record-holder at Rice University, she is pursuing an MS in Industrial and Organizational Psychology while remaining in the swim world as a coach.
Duy Nguyen
Strategic Advisor
A lifelong sports and data enthusiast with three decades at the crossroads of investment management and fintech. Expert in data science, predictive analytics, and AI innovation, Duy has built and scaled transformative solutions. He founded FactSet’s quantitative software division and led Invesco’s $100B+ Investment Solutions group, managing a global team of 85. As an advisor to ventures, he blends strategic vision with hands-on execution.
Contact us
.svg)
.svg)
.svg)
.svg)
.png)
Get in Touch.
Let’s Build Mentally Stronger Teams—Together
