At HITE EQ, we are redefining athlete development with our proprietary tools, blending elite expertise, cutting-edge technology, and science-backed methodologies. Our platform empowers athletes and coaches to drive sustained mental growth and achieve performance excellence.

Supported by a team of Ph.D. sports psychologists with extensive experience spanning high school, NCAA, professional, and military settings—many of whom are Olympians and NCAA champions themselves—a diverse group of former Division 1 and professional athletes, seasoned business leaders, and world-class technologists, we are committed to making high-quality mental performance tools accessible to athletes at every level.